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EA's four evergreen principles to keep your service games fresh
Head of operations Arjun Balaram encouraged India GDC attendees to be flexible with how they update their titles
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Quantifying the impact of creator programs
Gamesight's Nikolas Racelis-Russell explains how to capitalise on a creator program and what the value in having one is
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Sony developers share how machine learning can improve QA
At CEDEC 2024, PlayStation shared more about how it automated some QA operations in Astro's Playroom
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How your original indie IP can engage audiences beyond the game
Christian Lövstedt, CEO of Battle of Polytopia studio Midjiwan, share lessons about how indie game makers can expand their IP (without needing a trip to Hollywood!)
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Six ways to create safer spaces to play
Rovio's chief sustainability officer Heini Kaihu shares the basics to combat bullying and harassment in games
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Finding ways to better understand your players
Metacore Games' Tim Shepherd explains how to better understand player motivations to create games that truly speak to your target audience
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A guide to culturalizing mobile games through live operations
EA Mobile's Oindrila Mandal uses a product management lens to demystify how to culturalize mobile games for global audiences
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How to effectively lead leaders in game development
Criterion's Charity Joy shares her experience and provides strategies in effectively overseeing managers
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'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers
At Develop Brighton, marketing experts gave tips to promoting your game even if you don't have any interest in it
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Everything we learned from GI Sprint
As our series on making games cheaper, faster and better comes to an end, we recap the highlights
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Four ways AI and cloud can make game dev easier (and one thing they can't do) | GI Sprint
We talk to Xbox about what these technologies can do to support – but not replace – developers
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Life without layoffs, or why they are an avoidable part of game development | GI Sprint
We talk to veteran game designer and CEO, Jesse Schell, who hasn't laid off any devs in 22 years
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How King is using AI to speed up development of new Candy Crush levels
The firm has made level iteration 50% faster as a result of its playtesting bot
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How to support performance actors during game development
A panel of actors discuss the importance of feeling included in every step of game development, and how they'd like to see the industry improve
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How you can tap into the AI revolution to make games more efficiently | GI Sprint
Industry insiders shed light on the best way to make use of AI tools, without losing touch with your core purpose
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Tips for navigating the PR landscape
Playstack's Wout van Halderen gives key PR advice for indie devs looking to successfully market their game, following the publisher's successful release of Balatro
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IO Interactive's mission to speed up game development | GI Sprint
The Hitman developer discusses the advantages of running its own tech and how it's looking to make games 'cheaper, faster and better'
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Why devs need to fail fast, and how to do so | GI Sprint
Industry pros share tips on failing with grace, iterating faster, and how to know when a project should be abandoned in favour of your next idea
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'Singles, not albums': A guide to making smaller games | GI Sprint
Tony Gowland talks us through the benefits and best practices of developing more focused and frequent releases
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Shawn Layden's advice on making games faster and cheaper | GI Sprint
As part of GI Sprint, The former head of PlayStation Worldwide Studios on ways to bring down the cost of games
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How to stay resilient during times of uncertainty
OPM's Kim Parker Adcock and former Frontier dev Konstantin Semionov discuss how to navigate uncertainty as waves of layoffs keep affecting the industry
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Mock reviews and game evaluations: what are they, and why are they useful for devs?
We speak to industry experts about the insights mock reviews and evaluations can provide ahead of a game launch
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How to design a great tutorial
A quartet of experienced developers share lessons and discuss what makes an enjoyable introduction to your game
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"Guess I'll just piss on the floor": Baldur's Gate 3's top TikTok tips
Larian creative content manager Ben Maltz-Jones on running your TikTok like a fan account and other takeaways for the social media platform
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The definitive primer for publishers and developers on striking deals with influencers
Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones